Nikon is a corporation that specialized in optics and imaging products.
Our team had designed and directed multiple ads for them over the years. During my time there, I was in charge of assisting in localizing their Z-series product ads and creating image example ads using pictures from Nikon's brand ambassadors. The ads I assisted with consisted of print ads, e-blasts, animated banners, and promotional booths.
3 cups
Blueberries
3 cups
Flour
Logo is aligned
to tagline
Focused light is splitting the camera in half
Using the focused light to highlight the subject
Art directing for Nikon required a lot of precision as the brand was all about visual excellence, especially for promoting the performance of the new Z-Series. Along with adhering to the general brand guidelines, we were also responsible for selecting imagery that would look best in the layout.
During the process of creating Nikon ads, the image exploration step was the most critical since we wanted to ensure that the image was presented flawlessly and captured the brand ambassador's vision through their photograph. Following this, we would position the other aspects of the ad in a way that complemented the photograph and effectively promoted the camera's features.
Live! Casino and Hotel in Maryland is a comprehensive entertainment destination that comprises a casino, entertainment complex, and hotel. It boasts an impressive range of over 4,200 slots and electronic table games, 189 live table games, and 52 poker tables.
As part of our advertising efforts for Live!, we developed various ad mediums, including print ads, brochures, digital and hanging banners, out-of-home displays, and animated videos. Additionally, we recreated their brand guidelines to ensure that our ads aligned with their brand image and messaging.
3 cups
Blueberries
'welcome to' headline
Using red texture to exempliy the brand style
After winning the Live! Casino Hotel account, we undertook a rebranding effort to update their imagery and create an icon that best represented their brand philosophy.
As part of the rebranding process, we developed the 'welcome to Live!' brand, which has since been incorporated into all of their advertising efforts. The focus of this new branding was on showcasing more lifestyle imagery that captured the emotions of people visiting the casino, welcoming them to experience the
Live! life.
Given the fast-paced nature of the Live! account, we were constantly producing 3-5 pieces a day across a range of mediums, including direct mail, print ads, banner ads, elevator clings, on-site TV spots, brochures, animated banners, and out-of-home ads.
Benihana is a renowned American Japanese Tepanyaki cuisine that has revolutionized the dining experience by incorporating a unique theatrical performance element into every meal. Their chefs are trained to create a memorable dining experience that not only satisfies the taste buds but also provides a visual feast for the guests.
As a marketing agency, our team was responsible for creating various advertising campaigns that highlighted the brand's unique selling point. One of the primary focuses was on developing social media ads for Benihana, including Snapchat filters and Waze locator ads, to help promote the brand to a wider audience.
We also executed a bus wrap campaign to create brand awareness and increase visibility on the streets. By wrapping buses with Benihana's iconic imagery, we were able to create an eye-catching visual that not only promoted the brand but also created a buzz among passersby. Our team worked diligently to create effective advertising campaigns that captured the essence of Benihana's theatrical dining experience, ensuring that their brand continued to remain top-of-mind for consumers.